Loyalty Report
Customer retention, loyalty members, customer value, and repeat behavior.
+12.4%
8,426
Total Customers
+18.2%
842
New Customers
+8.6%
3,584
Old / Previous Customers
+2.4%
42.5%
Repeat Rate
+$4.80
$84.20
Avg Spend per Customer
+0.4
3.2
Avg Visits per Customer
+$22
$268
Customer Lifetime Value
+42
486
At-Risk Customers
+15.8%
2,845
Loyalty Members
+4.1%
34.2%
Loyalty Redemption Rate
Total Customers
8,426
+12.4%
New Customers
842
+18.2%
Old / Previous Customers
3,584
+8.6%
Repeat Rate
42.5%
+2.4%
First-Time Revenue
$52,840
+22.4%
Repeat Revenue
$72,860
+14.8%
New Customers Over Time
Old / Previous Customers Over Time
First-Time vs Repeat Revenue
Customers by Channel
Customer Growth Table
| Period | New Customers | Old / Previous | Total | Repeat Rate | Revenue |
|---|---|---|---|---|---|
| Week 1 | 178 | 820 | 998 | 40.2% | $27,600 |
| Week 2 | 196 | 864 | 1,060 | 41.8% | $30,400 |
| Week 3 | 224 | 912 | 1,136 | 42.4% | $33,000 |
| Week 4 | 244 | 988 | 1,232 | 43.8% | $34,700 |
Follow-up Actions
New customer growth increased 18.2% this period
Old / Previous customer revenue dropped 8% in delivery channel
Delivery channel brings new customers but low repeat rate (28%)
Referral tracking marked as Stage 2 feature