Promotion Report
Track campaign effectiveness, conversion, and discount profitability across promotions.
+2
12
Active Promotions
+18.4%
$42,850
Campaign Revenue
+12.2%
684
Orders with Promotion
+5.1%
34.2%
Offer Conversion Rate
+3.8%
28.6%
Redemption Rate
+22%
$8,420
Discount Cost
+15.2%
$34,430
Revenue After Discount
+0.3x
4.1x
Promotion ROI
Campaign Revenue
$42,850
+18.4%
Orders with Promotion
684
+12.2%
New Customers from Campaign
156
+28
Old / Previous Customers
528
+8.4%
Average Order Value
$62.65
+$4.20
Promotion ROI
4.1x
+0.3x
Campaign Revenue Trend
Campaign revenue and order trend across selected periods
Revenue by Campaign
Campaign revenue compared with average campaign performance
Channel Mix
New vs Previous Customers
Top Campaigns
1Summer Special
$12,400
4.8x
2Weekend Brunch
$5,250
4.5x
3Loyalty Double
$7,200
4.2x
4Happy Hour
$8,600
3.9x
5New Customer
$6,400
3.6x
Campaign Performance
| Campaign | Type | Channel | Orders | Revenue | Discount Cost | After Discount | New Customers | Old / Previous Customers | ROI |
|---|---|---|---|---|---|---|---|---|---|
| Summer Special | Seasonal | All | 186 | $12,400 | $2,580 | $9,820 | 42 | 144 | 4.8x |
| Happy Hour | Time-based | Dine-in | 142 | $8,600 | $2,200 | $6,400 | 28 | 114 | 3.9x |
| Loyalty Double | Loyalty | All | 124 | $7,200 | $1,720 | $5,480 | 8 | 116 | 4.2x |
| New Customer | Acquisition | Web | 108 | $6,400 | $1,780 | $4,620 | 62 | 46 | 3.6x |
| Weekend Brunch | Seasonal | Dine-in | 78 | $5,250 | $1,170 | $4,080 | 12 | 66 | 4.5x |
| Flash Sale | Flash | Delivery | 46 | $3,000 | $970 | $2,030 | 4 | 42 | 2.8x |
Follow-up Actions
Flash Sale has high discount depth but lower margins than target.
New Customer campaign performance dropped 12% versus last period.
Happy Hour is outperforming in dine-in but weak in delivery.
Summer Special remains strong across most channels.